Specific goal: Demystify Sz Slash Fight Sz Stigma

Measurability: Comments & likes on “What is SZ?” and engagement with similar blog posts and relevant Twitter and Facebook posts…

Attainability: No sweat.

Relevancy: Good synergy with other goals such as garnering a readership.

Time-boundness: Welll… Open-ended I think. The goal is “urgent” but by nature resists closure; it will never be done.



  1. I like your approach. If we all thought of blogging as a business, we would all do well at it. Customer care and presentation aesthetics aside, it’s really a whimsical game, is it not?


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