Specific goal: Demystify Sz Slash Fight Sz Stigma
Measurability: Comments & likes on “What is SZ?” and engagement with similar blog posts and relevant Twitter and Facebook posts…
Attainability: No sweat.
Relevancy: Good synergy with other goals such as garnering a readership.
Time-boundness: Welll… Open-ended I think. The goal is “urgent” but by nature resists closure; it will never be done.